As the conflict in Ukraine continues, many businesses have been forced to look beyond the country’s borders to keep their companies growing. With over 5 million Ukrainians registered in Europe, many firms have turned to new markets in neighbouring Poland and Eastern Europe to boost business. Companies such as Nova Post, !FЕST restaurant group, and Kormotekh have invested in expanding production both in Ukraine and Lithuania, and have opened branches in Poland, Romania, Hungary, Latvia, Czech Republic, Lithuania, and Estonia.
These companies have benefited from popular support across many countries, and are hoping that ‘Made in Ukraine’ becomes a trusted brand globally. They are also looking to the future, investing in new markets and expanding production, while helping civilians and the armed forces by delivering necessities and making donations. With the right strategies, these businesses can continue to grow despite the ongoing conflict.