Sony Group Corp is leveraging the success of its hit drama “The Last Of Us” from television network HBO to boost sales of the game series upon which it is based. Sony Interactive Entertainment CEO Jim Ryan reported that sales of the game increased dramatically with each episode of the show.
The company is also bringing the franchise to PC as part of a push to diversify beyond consoles. Sony expects PC revenue to hit $450 million in the current financial year compared to $80 million two years earlier. PlayStation 5 sales are likely to catch up and then exceed PlayStation 4 during the current financial year.
Sony is investing more than half of its PlayStation budget this year in live-service games, which offer continuous updated play. The company is also exploring cloud technology and artificial intelligence to accelerate its initiatives in the gaming industry.