Netflix Inc. has seen a surge in users for its recently launched ad-supported tier, with nearly 5 million global monthly active users. The median age of these viewers is 34, according to the company’s president of worldwide advertising, Jeremi Gorman. The $7-per-month tier, which includes commercials on its programming, was launched in November in 12 markets. Netflix also made its first pitch to advertisers at the annual upfronts event, which was held virtually due to the Writers Guild of America strike. With its lower subscription fees and ad-supported tier, Netflix is looking to expand its user base and attract more advertisers.
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