Microsoft has announced a range of AI upgrades, including to its search engine Bing, ChatGPT and cloud services. These upgrades will allow users to access live search results from Bing on ChatGPT, and use plug-ins for Bing to transact more easily with businesses. Microsoft is also rolling out AI copilots for enterprises and Windows users, and helping consumers determine if its AI generated an image or video. These updates are part of Microsoft’s effort to capture more of the estimated $286 billion market for search advertising globally.
Categories