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ing Rebranding Europe’s Business Jet Industry for a Greener Future

Europe’s business jet sector is facing a downturn in flights as commercial aviation rebounds and pressure to become more sustainable increases. At the European Business Aviation Convention & Exhibition (EBACE) in Geneva, industry specialists are showcasing innovations in electric vertical takeoff and landing aircraft (eVTOL) and sustainable aviation fuel. Consumers are also asking operators for more sustainable options.

However, the sector has also been affected by Europe’s broader economic troubles, with many potential customers wary of spending money on private jets. Business jet flights have dropped in Europe by around 6% compared with the same time in 2022, according to WINGX data. Rising interest rates and economic pressures are raising questions over continued demand for private planes.

The sector is looking to strike a positive note by showcasing innovations in the sector, with a particular focus on areas like electric vertical takeoff and landing aircraft (eVTOL) and sustainable aviation fuel, which emits much less carbon than traditional jet fuel. It is hoped that these innovations will help the sector become more sustainable and weather the economic storm.