Radio Wave, the Czech Radio youth and alternative station, was launched in 2006 and quickly switched to an online-only broadcaster when it lost its FM frequency. The station plays mainly pop and rap, while also giving exposure to the Czech alternative music scene. Barbora Šichanová, the head of the station, focuses on culture, music, and current affairs through regular formats and podcasts. Popular series such as Beauty and Sádlo have had over 270,000 downloads. Radio Wave is also in closer physical contact with listeners than most stations, with its black-walled studio located at street level on the front corner of the historic Czech Radio building. The station is adapting to the changing habits of young people, using new tools and strategies to stay ahead of the game.
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