Analysts at Bank of America (BofA) believe that Apple’s upcoming Mixed Reality (MR) headset could be a game-changer. At the Worldwide Developers Conference, Apple is expected to unveil the headset, as well as updates to iOS, iPadOS, macOS, watchOS, and tvOS.
BofA analysts have a Neutral rating and a $176 price target on Apple, and feel that the MR headset “could be transformative over time.” They believe that the headset could disrupt existing markets and create entirely new ones, and that the initial uptake may be modest, with 200K units in 2023. However, if Apple can drive meaningful adoption, the headset could drive one-third of App Store revenues by 2026.